Email marketing automation company, Mailchimp announced a policy change that will take effect on 30th April which essentially prohibit all marketing campaign associated with initial coin offerings and cryptocurrency. 

The Acceptable Use Policy of the company which is updated on 27th states that 

“…we cannot allow businesses involved in any aspect of the sale, transaction, exchange, storage, marketing or production of cryptocurrencies, virtual currencies, and any digital assets related to an Initial Coin Offering, to use MailChimp to facilitate or support any of those activities.”

Several Cryptocurrency and Blockchain Advocates has expressed their view on the subject. 

Futurism has approached Mailchimp for further clarification on the subject by asking if accounts that are associated with mere discussion of blockchain and ICO will be affected or banned from the service as well as the means they are going to employ in order to differentiate those accounts from ones that are involved in active advertising activities on ICO. Here's the response that they received 

The promotion and exchange of cryptocurrencies is too frequently associated with scams, fraud, phishing, and potentially misleading business practices at this time. It’s important to note that this update to our policy does not prevent the discussion of related topics in messages sent through our platform. For example, journalists and publications may send cryptocurrency-related information as long as they’re not involved in the production, sale, exchange, storage, or marketing of cryptocurrencies.

Mailchimp is the fourth major player to join growing crypto-ban list since the beginning of 2018 following Facebook ( January ), Twitter ( March ) and Google (June ) 

At the time of writing, Mailchimp has yet to make a public statement on the subject.


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