Partnering are Cristiano Ronaldo and Binance, with intention to offer football fans a chance to own “an iconic piece of sports history.”

Cristiano Ronaldo is hyped into getting NFTs.

The football superstar announced his exclusive partnership with Binance today. According to Ronaldo, the multi-year deal would be an opportunity for fans to “own an iconic piece of sports history” and be part of his Web3 community. 

“Today we are going to change the NFT game and take football to the next level,” said Ronaldo.

One of crypto’s largest ecosystems, Binance’s major components include the Binance centralized exchange and the Binance Smart Chain (BSC). With 407 different protocols built on it and $5.92 billion of value locked, BSC is the second most used blockchain (after Ethereum). 

Binance has struggled to foster a thriving native NFT ecosystem despite these impressive metrics. Binance’s decentralized exchange and leading protocol, PancakeSwap,  is twentieth in terms of NFT marketplaces, with only $79 million of cumulative trading volume (Ethereum marketplaces such as OpenSea and LooksRare respectively have $31.24 billion and $23.23 billion).

Seen as an attempt by Binance to bring value to BSC, the partnership with Ronaldo could therefore begin increasing the blockchain’s NFT market share. Binance CEO Changpeng Zhao “CZ” may have hinted as such on this retweet of the official announcement: “Now, we start.”

Other NFT collaborations have been announced this week, including the recent appointment as Chief Brand Officer, artist and music producer Pharell Williams’ for the Doodles collection.


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