Big brands are investing in non-fungible tokens (NFTs) because they see potential in using them as a way to create and monetize unique digital assets. These digital assets can include things like exclusive artwork, virtual real estate, collectibles, and even one-of-a-kind experiences.

One reason that brands might be interested in NFTs is that they can provide a new avenue for monetization and revenue generation. By creating and selling unique digital assets as NFTs, brands can tap into a growing market of consumers who are interested in collecting and owning unique digital items.

Another reason that brands may be interested in NFTs is that they can help to build and strengthen brand loyalty. By offering exclusive and rare NFTs, brands can create a sense of exclusivity and scarcity that can drive demand and encourage customers to engage more deeply with the brand.

In addition, NFTs can be used as a way to authenticate and verify the ownership and provenance of digital assets, which can be particularly useful for brands that want to protect and preserve the value of their intellectual property.

Overall, NFTs offer a number of benefits for brands, including new monetization opportunities, the ability to strengthen brand loyalty, and the ability to authenticate and verify the ownership and provenance of digital assets.

Reputed NFT development companies like Appdupe provides white-label NFT marketplace solutions for brands to instantly integrate NFTs in their loyalty programs.