Cryptocurrency is a global phenomenon and there is no denying the fact that the virtual asset system has played a significant role in the disruption of a number of industries in the economic sphere. One of such industries is the advertisement industry.
Blockchain, the revolutionary technology on which cryptocurrency is based has great potentials to propel positive changes in the advertising sector. Changes which will be beneficial to both the consumers and the advertisers alike. The advertisement sector has a lot to gain from the introduction of cryptocurrency into the market. For starters, the blockchain technology operates a secure, transparent and anonymous system that will provide a more secured storage facility for consumer data. It will provide advertisers with transparent and authentic data owing to the incorruptible nature of the blockchain database. Data that can be used to formulate effective marketing strategies. On the other hand, the digital asset system will also give more power to consumers by putting them in control of their data – how they chose to share it and with whom is essentially up to them.
Although Bitcoin remains the highest valued and most popular cryptocurrency around the globe, it is by no means the only cryptocurrency. Over 1,500 cryptocurrencies has been created since Bitcoin was officially launched in the market back in 2009. These coins are all created with different target sectors and deservingly, the advertisement sector has a number of unique coins in the market, doing their fair share of disruption.
Disclaimer: The purpose of this list is not to pick the ” best ” cryptocurrency. The fundamental purpose of this list is to encourage community engagement and intellectual debate among the supporters of different cryptocurrency projects. We provide a third-party platform that hopefully makes people think. Too many times people are blinded by the community enthusiasm in official social media channels of individual projects and fail to see through the veil. By bringing supporters of different projects together, we hope to unravel the actual value and sentiment of each project via civilized debates. p.s. Nothing in this article should be treated as financial advice.
Note: For submission of ICO Projects/ sponsorship opportunities, please contact @cryptoverze for review.
Adbank is a transparent online ad platform that promises to increase the expected output from advertising for the publishers and advertisers while also substantially reducing ad fraud and completely eliminating the role of middlemen in advertising.
AdEx is a blockchain enabled decentralized advertisement network that provides a credible platform for advertising. The platform blocks out fraudulent advertisements so that data feedback is transparent and authentic while helping advertisers monetize 100% of traffic flowing through their site with no hidden charges - fees or commissions.
BAT is a digital ad exchange token created to serve as a reward system for publishers for their content, advertisers for their ads and users for their attention based services. The token will operate on the Brave Browser - an innovative open source browser that captures attention based services to effectively reward users, while maintaining the user's privacy and blocking malvertisements.
- Ticker symbol: BAT
- Token Type: ERC20
- Website: https://www.basicattentiontoken.org
- Whitepaper: BAT Whitepaper
DATx is a blockchain powered digital ad platform with the aim of building an efficient advertising ecosystem. One that will cater for an all-encompassing set of functions - from fraudulent ad blocking to user attention based incentivization and a reliable payment system.
Adhive is an AI-powered marketing platform with blockchain technological solutions created to apportion the task of ad placement amongst 1000 influencers at a time. Payments are conferred automatically upon successful completion of the allocated task as determined by the AI. This payment will come through ADH tokens, the core element of the platform.
Leadcoin utility token powers the Decentralized Lead Sharing Network. The network enables consumers to share their data with interested parties in exchange for LDC tokens, deposited directly into their digital wallets. The data shared are related to the service or products that the consumers are purchasing and sharing process is implemented via either a web form or a cookie. The consumers would at a later stage get real-time targets offers from the brands or advertisers that bought their lead.
- Ticker symbol: LDC
- Token Type: ERC2O
- Website: https://www.leadcoin.network/
- Whitepaper: Adtoken Whitepaper
Prochain is creating a transparent and simplified ad tracking system that will allow advertisers skip the traditional advertisement protocols and connect directly with their target users. The system also offers smart contracts via the native cryptocurrency PRO to facilitate financial transaction settlements.
Synereo is a company offering blockchain-based Attention Economy solutions that will allow for monetization of user-generated content on the web without the need for middlemen or commissions. The Synereo platform is powered by its native cryptocurrency - AMP which will facilitate payment of users for their original content.
The adToken is a digital token created to be used as a regulatory tool on the adChain Registry. The registry is a decentralized domain whitelist of publishers whose membership is determined based on a voting system by the already existing members in the registry. The token holders determine the legitimacy and credibility of publishers applying to the registry before granting/denying membership. ADT is used as an incentive for the members to maintain the prestige of the registry.