Mátyás Záborszky studied in Santa Barbara and at the University of Hertfordshire, UK, and went on to work with the investment banker Salomon Smith Barney in Los Angeles. Following this he was instrumental in several US-based start-ups, before becoming increasingly interested in marketing. Since then he has gained some 15 years of experience in Marketing and PR, and has become a specialist in token-based offerings, advising many successful ICOs and STOs. He is a crypto investor and commentator, and regularly speaks at international meet-ups and crypto conferences. His network is second to none. He is the author of 6 Proven Steps to Attract ICO Investors, and is now engaged on his follow up book, set to demonstrate how start-ups and ICOs can ensure that their offering does not fail. Mátyás is also a university lecturer and fintech coach. His current offering provides an entire suite of educational and marketing tools for crypto and blockchain entrepreneurs, centered around his website.