Highlights:

  • Football Clubs around the world are looking to use Blockchain technology to better engage with their fans
  • Recently announced, Juventus are conducting a Fan Token Offering with socios.com
  • These tokens will give fans voting power, access to merchandise among several proposed features

Italy’s Juventus Football Club made breaking news when they announced their own crypto token that gives voting power to its over 400 million fans. Juventus has partnered with sports-focused blockchain startup Socios.com for the token $JUV, according to an announcement.

The tokens are made available to the fans through Socios.com App at different prices including free giveaways. Clubs venturing into tokenized fanbase in partnership with Socios.com include Paris Saint Germain (PSG), Atlético de Madrid, and Juventus. Juventus is the first to capitalize by launching its crypto-powered token $JUV through Socios.com.

$JUV is available through Socios.com App for €2 currently or $2.2. The tokens can also be obtained for free as a reward through the augmented reality feature of the App, “Token Hunt”

According to what was officially announced by Juventus on December 2, the first vote concerns the choice of the goal celebration song played at Allianz Stadium.


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Sudarshan M

Sudarshan M is a long time crypto-enthusiast. Pulled in by bitcoin early on, it didn’t take long for Sudarshan to divert all of his academic attention from business studies to blockchain by doing his Masters and eventually pursuing his PhD in the subject. He is currently a researcher at the University of Nicosia. He is also the author of two research papers and a book on Blockchain’s future in Education titled: An Academic Overview of Blockchain - Applications in Educational Institutions. Sudarshan is an entrepreneur, blogger, educator, researcher and an avid proponent of Dogecoin. Such coin, Much wow.

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