Customers ‘ of United States-based fast food restaurant chain Chipotle will stand a chance to win more than $200,000 in crypto through its online game..
Chipotle said that, through July 31, fans would be able to play its “Buy The Dip” game using their rewards accounts. The company will be giving away $45,000 in Bitcoin (BTC), $10,000 in Ether (ETH), $13,750 in Solana (SOL), $14,250 in Avalanche (AVAX) and $14,250 in Dogecoin (DOGE) through the game.
Chipotle chief marketing officer Chris Brandt said “We want to build the next generation of Chipotle fandom by connecting with the Web3 community”.
In April 2021, the restaurant chain gave away $100,000 in BTC in conjunction of National Burrito Day. Chipotle announced its roughly 3,000 restaurants in the United States would accept 98 types of cryptocurrencies as payment through digital payment provider Flexa In June.
Other major fast food chains in the U.S. have organized similar crypto giveaways, Burger King partnered with Robinhood in November 2021 to give away BTC, ETH and DOGE. A campaign was started by McDonalds’ China arm in celebration of its 31st anniversary, for customers to win 188 non fungible tokens (NFTs).
Chipotle said the prizes will be based on the exchange rate on the day of the award rather than at the end of the campaign.