Marketing is an incredibly important ingredient in the recipe mix for optimal cryptocurrency success. Some of the most well-known and most traded cryptos owe their success to carefully planned and executed ICOs.
Here are some of the most important things to keep in mind to boost your crypto marketing campaign:
Build Big Customer-Centric Teams
What do you think staffing looks like before an important ICO in a cryptocurrency start-up or company? We usually imagine dozens and dozens of developers coming on board, and that’s oftentimes true.
And while you may be expanding your technical teams, always consider increasing the base of your marketing and support employees at the same time. Having people on board whose sole task is to deal with customers (investors) is a thing that can significantly differentiate you from your competition.
So, during your marketing campaign, don’t be stingy when it comes to support staff, marketers, PR experts, sales managers and other professionals who will really make your crypto campaign customer-centric.
Simplify and Make Things More Transparent
It’s so easy to get caught up in the technical side of it all and end up publishing loads of documents that explain the technicalities and potential of your crypto. However, whether you like it or not, this is not what the majority of investors are looking for.
What you should be aiming for in order to boost your blockchain marketing campaign is keeping things simple, clear and transparent.
Lay out some of the basic information connected to the crypto in simple vocabulary: what and who is it for, what is the purpose and predictions for the crypto and which business model you’re going to use.
Many investors have to make fast decisions on a limited amount of information, and you will save them time and effort by presenting only the most crucial information. You can always expand with an in-depth explanation as part of your crypto’s documentation which can be available for those who are interested in it.
Create Copy that Stands Out from the Rest
Just like any other marketing field, content and copywriting are incredibly important for the overall success of your cryptocurrency marketing campaign. In other words, how you frame the purpose, mission and predictions for your crypto is primarily how your potential investors are going to view it as well.
This is why it’s important to decide whether you want to do the work yourself or outsource to professionals. Both approaches have their benefits and drawbacks. If you decide to do it yourself, you have the greatest knowledge of your crypto and the way it ticks, but if you’re not marketing and writing rock star, you might actually end up harming the campaign. On the other hand, if you hire someone else to do it for you, they might be professionals who are awesome at copywriting, but they certainly don’t know your crypto inside and out like you.
So, compare these two options and do a cost-benefit analysis to decide which one is better for your campaign. Ultimately, the approach that works best is hiring a professional while still remaining closely involved in the writing yourself. You can see this top writers list if you want to hire a professional to work on your copywriting for you.
Connect Development and Marketing Teams
One of the biggest mistakes most crypto campaigns make is the total lack of connection between the tech team and the marketing team. Sometimes, it ends it tiny mistakes and communicational glitches, but sometimes it can really harm the overall campaign as investors realize the teams working behind the crypto are not close-knit.
An ideal solution would be to have a developer and tech staff review the stuff that’s prepared to go public. Of course, in reality, this is quite hard to manage if both teams are time-pressured. So, to find the optimal solution, you should foster a working environment where devs and marketers work closely together without taking up a lot of each other’s time.
This can be quite hard, but if it becomes a part of your company culture and the way you work in the future, it’s definitely going to be worth it.
Amp Up Sponsored Posts at High-Authority Websites
One of the best things you can do as part of your crypto marketing campaign is to get the word out at high-traffic, high-authority websites. First, you need to determine which websites attract your target audience and narrow down to just those, in order not to stretch out your budget too much.
Your own blog posts can be very beneficial (we’ll talk about that in a minute), but they can only get you so far when it comes to promoting to crypto investors.
In this regard, it’s safe to say that sponsored posts on top-tier websites are even more important in cryptocurrency marketing than in other industries. With that in mind, make sure you set out enough of your budget for this important channel.
Build a Lead List Way Before the ICO
Some crypto marketers make the mistake of starting list-building only after the coin is launched. This can result in a lot of lost leads, and ultimately, less brand awareness than if you started sooner.
Aim to start your email list building efforts as soon as possible. You don’t have to start with a lot of resources, but of course, increase them as the ICO date approaches.
Regular email updates on the state of the campaign and the approaching date of the initial coin offering will help create hype around the launch and remind interested investors constantly when you plan on launching.
Branch Out on Different Channels
If you want to stand out from your competitors, you have to be ready to do the stuff they didn’t think of yet, or platforms they’re afraid to invest in. When it comes to cryptocurrency, these are some of the interesting channels that you can explore:
- YouTube Live
Every time you find a platform where there are crypto enthusiasts, it’s worth it to set aside some time and try to promote there. You might be the first crypto to enter the platform!
Run an Active Blog Page
Without a rich and versatile blog page, it’s very hard to start presenting yourself as an authority in your industry. We already talked about the importance of sponsoring posts on high-authority sites, but you should try to make your site as credible as possible in terms of knowledge sharing.
Also, you should post content regularly so that you rank higher in search engines. So, if you prepare hundreds of blog posts all at the same time, schedule publishing so that they’re posted regularly in separate intervals.
Hard work around your crypto marketing campaign is definitely going to be worth it in the long run. If you’re launching your own coin, make sure you try hard to differentiate and put all you can into marketing so that good development doesn’t flop due to poor promotion.
Try to branch out to different channels to reach the largest base of potential investors. Also, make sure you pay enough attention to marketing pre-launch as you would freshly after the ICO.
Author’s bio. Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with many authoritative websites where she shares her experience and helps marketers make their names in the online world. You can check her last Trustmypaper review.